Global Business Alliances: Theory and Practice
Refik Culpan
Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan offers an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.
Категории:
Год:
2002
Издательство:
Quorum Books
Язык:
english
Страницы:
223
ISBN 10:
0313006814
ISBN 13:
9781567203134
Файл:
PDF, 45.31 MB
IPFS:
,
english, 2002